Tips for picking the best website color scheme

Published: July 5, 2022

A website color scheme is a set of colors used together on a website, which can include the colors of the text, background, links, and other visual elements on the site.

Creating a color scheme for your website can help create a certain mood or feel for your site. It can also make it easier for visitors to navigate and understand your content. When choosing colors for your website, consider both the aesthetic appeal and the functional purpose of each color.

For example, you may want to use a bright color to draw attention to a call-to-action button. But if that same color is used too often on the site, it can become overwhelming and difficult to read. It's essential to find a balance between using visually appealing colors and colors that serve a purpose. A well-designed color scheme can help improve the user experience on your website. There are many factors to consider when choosing colors for your website. 

No matter what website you're building, a suitable color scheme can make a huge difference in how your site is perceived. Note that most top website builder services provide color schemes with templates, which makes the color picking process easier - we list the best website builder providers that offer great color schemes below.

The wrong colors can make it hard to read your content and cause issues with navigation as well as CTAs (Call to Action). The right colors usually create an inviting and visually appealing experience that encourages visitors to stick around.

When it comes to choosing a color scheme for your website, there are a few things to keep in mind.

1. Consider the tone of your website.

Are you trying to create a fun and friendly website? Or a more serious and professional one? The tone of your site will impact the colors you choose. For example, brighter and more saturated colors tend to be more playful, while muted and desaturated colors convey a more serious tone.

2. Consider the colors of your brand.

If you already have an established brand, it's important to incorporate those colors into your website. This will help create a consistent visitor experience and make your site more recognizable.

3. Use color to create contrast.

You want to ensure that your content is easy to read and that visitors can easily see your navigation and CTAs. To do this, you'll need to create some contrast between the background and foreground colors. A good rule of thumb is to use a light background color with dark text, or vice versa.

4. Use color sparingly.

It's tempting to want to use a bunch of different colors on your website, but it's essential to use them sparingly. Too many colors can be overwhelming and make it hard to focus on the most important elements of your site.

5. Stick to a limited color palette.

To create a cohesive and visually appealing website, stick to a limited color palette. This doesn't mean you have to use the same colors throughout your site, but you should choose a few core colors and use them throughout.

6. Use color psychology.

Specific colors can evoke certain emotions in people. So, when choosing colors for your website, it's important to consider the psychological effects they may have on your visitors. For example, blue is often associated with trustworthiness and dependability, while green is associated with growth and harmony.

By keeping these tips in mind, you'll be well on your way to choosing the perfect color scheme for your website.

Mt Take: Presentation is imperative in a website. Take these tips to heart.