Social Media and SEO (Search Engine Optimization)

Published: May 17, 2019

In 2019, we live in a digital age where social media platforms can become game-changers in improving Google rankings, promoting your business and increasing website traffic. Creating social media platforms, such as Facebook, Twitter, and Instagram, and posting regular content has proven to improve SEO (search engine optimization) for a number of reasons.

For starters, social media profiles have proven to rank higher on Google, typically coming up as the top results in search listings. For instance, when searching companies like "Nike", some of the top results that come up are: the company Facebook and Twitter page. Social media profiles provide credibility and reassurance that you are searching for a real company or person, which is why Google ranks these platforms so highly. Creating social media platforms for your own business will make you easier to find. This is why all companies hoping to increase their traffic and exposure should make an effort to get on the social media bandwagon.

Aside from creating social media platforms, it is also important to post regularly and consistently links back to the main source: your company website. Social media platforms provide business owners with the chance to make back links. The more back links you have, the more likely a potential customer will stumble upon your site and Google will increase your rankings. Having multiple sources point back to your website can be extremely beneficial for SEO if done right. However, it is important to make an effort to create unique and engaging content that will make viewers want to learn more about your website and company. Google frowns upon businesses who create multiple duplicates and spams back links everywhere, so it is important to use this technique wisely.

Furthermore, business owners should utilize search engine functions within social media platforms. Certain platforms, like Instagram and Twitter, allow users to highlight keywords called hashtags. Hashtags can help potential customers narrow their search and find your content more quickly.

Social media platforms work hand in hand with search engine optimization, allowing businesses to improve Google rankings, promote their business and increase website traffic.