What is SEO
Published: March 9, 2021

What is SEO
What is SEO

As you research how to best optimize your website, you'll probably come across this acronym a lot: SEO. It stands for Search Engine Optimization and just by building your brand a website you've already begun the SEO process!

Search Engine Optimization is the process of increasing your website's visibility in relevant searches. This is important because the more visible you can make your website, the more engagement and views you'll attract from potential customers. For example, if you run a catering company in Buffalo, wouldn't you want your website to be on the first page of search results for "buffalo catering company"?

For search engines such as Google, SEO is an automated process done by bots (complex programs) that index information from websites. The indexes are then analyzed by algorithms (using hundreds of ranking factors) to rank pages based on how relevant they are to specific searches. So how do you optimize your website to gain the most out of the SEO processes?

There are many different approaches you can take, but you must have some fundamentals in place, such as making sure your website can be read and indexed by search engines. For example, WordPress websites are optimized for this as they make it easy for Google to index their content. The next important thing is content! But 'content' on its own is a broad term so let's break it down into bite-sized pieces:

  1. You need content that is relevant to possible queries (related to your business of course)
  2. This content should be optimized with keywords and phrases. It is helpful to keep an active list going
  3. You need a fast and easy user experience (ie. people should be able to easily access your content)
  4. Create blog posts/videos/visuals that are compelling and share-worthy. When someone posts a link from your site onto their blog or website, this amplifies your SEO

No one SEO strategy will be a sure-fire solution, so with these basic building blocks in mind keep brainstorming and you'll be well on your way to improving your website's SEO in no time.



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We all have been VERY pleased with Adrian's vigilance in monitoring the website and his quick and successful repairs. Evan was also very helpful in solving all of my hacking problems. So in all aspects of the Computer Geeks we are very glad we are working with you.
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FIVE STARS + It's true, this is the place to go for your web site needs. In my case, Justin fixed my problem immediately. It's such a comfort to know that I can reply on these people for any and all my web needs. You will not find a better team anywhere.
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We reached out to Rich and his team at Computer Ge
We reached out to Rich and his team at Computer Geek in July 2021. We were in desperate need of help because our former website design agency left us hanging with major website issues that needed immediate attention. Rich and his team were extremely helpful and quick to come to our rescue! They have helped us with numerous projects that have helped our SEO. Our sales have increased 30% since coming to Computer Geek. We've been working with them for about nine months now and are very pleased with their response time and helpful manner. Rich has proven himself to be trustworthy and dependable. We feel valued as a customer and look forward to continuing a relationship with Computer Geek.
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Just to say thank you for all the hard work. I can't express enough how great it's been to send projects and they get done. Beyond that, your ability to work with three different folks in a personable way really has been a game changer for us. The improvements to our business because of your hard work have been significant.
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I would certainly like to recommend that anyone pu
I would certainly like to recommend that anyone pursing maintenance for a website to contact The Computer Geek. I have been using another company to do some maintenance on my site with moderate success. There were issues that were evidently beyond what could be handled by them. However, the professionals at The Computer Geek had them addressed and rectified in no time at all. The Computer Geek approached all of my requests focusing on my goals and the needed performance. Then, once versed, presented me with a very reasonable price. Once the projects were in motion, I found that the tasks were achieved before I expected, with professional results. Also, in one instance where The Computer Geeks brought an issue to my attention that I would have likely overlooked. This was accompanied by a recommendation on how to solve the issue. Overall The Computer Geeks exceeded my expectations!
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I have a important website dedicated to the local
I have a important website dedicated to the local high school going back nearly 100 years. It was suddenly infected with a virus. Rich at Computer Geek fixed it within an hour. I cannot recommend him enough. I hope it's not for a long time, but the next time I need help, Rich is who I'm gonna call.
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WOW! I have been wracking my brain for the past 30 days trying to figure out who was hosting my company's website the domain owner, etc. Yesterday, when I googled for help and I clicked on the link to computer-geek.net and picked up the phone and called them. Rich answered and from there it was smooth sailing!
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A note to let you know how much I appreciate your
A note to let you know how much I appreciate your team's work. Justin is on top of quickly solving any issues, making changes, reliable. Finding you was one of the luckiest days of my 74 years. I'd be honored if you'd add me to your list of references. And please stay healthy and in business. I got enough headaches from other folks.
Dan Cutrer
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Dan Cutrer
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We discovered an issue with our Oscommerce cart pr
We discovered an issue with our Oscommerce cart processing images. It is about 14 years old and heavily modified. Looking on google for some expert help I found Rich and reached out to him. We received a response the same day. The next day his team was working on our issue and was able to solve it within a few hours. Price was reasonable and we are very appreciative to find a competent and professional oscommerce expert to help successfully troubleshoot our issue.
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I'm very new to the whole idea of having a website
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Dennis Gilmore
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