What is SEO
Published: March 9, 2021

What is SEO
What is SEO

As you research how to best optimize your website, you'll probably come across this acronym a lot: SEO. It stands for Search Engine Optimization and just by building your brand a website you've already begun the SEO process!

Search Engine Optimization is the process of increasing your website's visibility in relevant searches. This is important because the more visible you can make your website, the more engagement and views you'll attract from potential customers. For example, if you run a catering company in Buffalo, wouldn't you want your website to be on the first page of search results for "buffalo catering company"?

For search engines such as Google, SEO is an automated process done by bots (complex programs) that index information from websites. The indexes are then analyzed by algorithms (using hundreds of ranking factors) to rank pages based on how relevant they are to specific searches. So how do you optimize your website to gain the most out of the SEO processes?

There are many different approaches you can take, but you must have some fundamentals in place, such as making sure your website can be read and indexed by search engines. For example, WordPress websites are optimized for this as they make it easy for Google to index their content. The next important thing is content! But 'content' on its own is a broad term so let's break it down into bite-sized pieces:

  1. You need content that is relevant to possible queries (related to your business of course)
  2. This content should be optimized with keywords and phrases. It is helpful to keep an active list going
  3. You need a fast and easy user experience (ie. people should be able to easily access your content)
  4. Create blog posts/videos/visuals that are compelling and share-worthy. When someone posts a link from your site onto their blog or website, this amplifies your SEO

No one SEO strategy will be a sure-fire solution, so with these basic building blocks in mind keep brainstorming and you'll be well on your way to improving your website's SEO in no time.



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WOW! I have been wracking my brain for the past 30
WOW! I have been wracking my brain for the past 30 days trying to figure out who was hosting my company's website the domain owner, etc. Yesterday, when I googled for help and I clicked on the link to computer-geek.net and picked up the phone and called them. Rich answered and from there it was smooth sailing!
Rhonda Harding
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Rhonda Harding
rharding@scottsdaleeasthomes.com
A note to let you know how much I appreciate your
A note to let you know how much I appreciate your team's work. Justin is on top of quickly solving any issues, making changes, reliable. Finding you was one of the luckiest days of my 74 years. I'd be honored if you'd add me to your list of references. And please stay healthy and in business. I got enough headaches from other folks.
Dan Cutrer
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Dan Cutrer
dancutrer@gmail.com
We discovered an issue with our Oscommerce cart pr
We discovered an issue with our Oscommerce cart processing images. It is about 14 years old and heavily modified. Looking on google for some expert help I found Rich and reached out to him. We received a response the same day. The next day his team was working on our issue and was able to solve it within a few hours. Price was reasonable and we are very appreciative to find a competent and professional oscommerce expert to help successfully troubleshoot our issue.
Phillip Sirota
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Phillip Sirota
psirota@yahoo.com
I'm very new to the whole idea of having a website
I'm very new to the whole idea of having a website / blog. I used Bluehost.com and WordPress.org to create Thepredatorhunter.com and then managed to wreck it. On a Sunday morning I opened chat box with Rich and within a few hours everything was fantastic! This isn't just a company for big biz, if your new and small, The Computer Geek can help you out. In trouble? Stop fretting and start typing in the chat box. You will be glad you did!
Dennis Gilmore
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Dennis Gilmore
dgilmore@basthatfield.com
"I worked with Rich because my website was not wor
"I worked with Rich because my website was not working due to being old and out dated. Rich explained to me the cause of the problems and gave me different options to fix the problems. Rich was able to get my website up and running very quickly and would not even charge me! I am so impressed with Rich's honesty. When it comes time I will be calling on Rich to update my site. He has earned a loyal customer. Thanks Rich!!"
Jason Knuth
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Jason Knuth
jknuth1@wi.rr.com
"WOW! I didn't expect my service request to be han
"WOW! I didn't expect my service request to be handled so quickly. I reached out to Rich for a quote to help migrate my WordPress website and heard back from him within hours. He called me to discuss and was super friendly and straight to the point. I couldn't have asked for better service. Computer Geek will definitely be my go-to for all website and IT needs! Thank you!!"
BrittneyGage
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BrittneyGage
brittneyrosegage@gmail.com
I want to commend you on the brilliance of the wor
I want to commend you on the brilliance of the work Computer-Geek has accomplished for expHand Inc. During certain website issues, the company experienced that had the company website taken down through no fault of the company. After Google did not offer the assistance to reload the website, the work Computer-Geek undertook to have the expHand Inc. website updated and reinstalled was remarkable. I would suggest to any company looking for website assistance from development to rectifying big and small problems that they should contact Computer-Geek. The personal attention given to expHand by Rich did not leave anything to chance. He worked with us as if he was a treasured employee of long-standing. How Computer-Geek continues to be of assistance delivers a continuous piece of mind. expHand will be a client for life. All the best,
Frank Nemirofsky
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Frank Nemirofsky
Frank@SafestPeople.com
If you're looking for a Joomla expert, look no fur
If you're looking for a Joomla expert, look no further. We hired The Computer Geek to migrate our Joomla site last summer. The move was smooth and successful with no down time at all. I've contacted Rich with various web development issues since then and he's always found the solution. Exceptional service at competitive prices.
Brenden Wright
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Brenden Wright
brendenwright0@gmail.com
Rich was friendly & immediately helpful. Couldn't
Rich was friendly & immediately helpful. Couldn't get into my website to update it & had let the situation drag on for months. Clicked on this website & Rich was friendly & immediately helpful, said he could sort things out and did so with promptness & efficiency - not rushing off afterwards, but taking time to make sure the job was done properly. I'd certainly use this company again when I next have a problem. Well worth $120.
John Gordon
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John Gordon
john@teamangelica.com
"If you have a problem with your website, or want
"If you have a problem with your website, or want to add some special functionality, you need to deal with someone you can trust who will fix your problem without making things worse. Finding someone like this is risky. How do you know he or she can do the job? How do you know you won't be left hanging? From our direct experience you can place your trust in these guys. The word 'fantastic' is much over-used these day but these people really are fantastic. Coming fresh into our site and knowing nothing about the specific software we were using, within minutes they were fixing issues. Frankly, I have no idea how you get this good. It's almost super-human. And when they hit a speed-bump, they don't turn around and place the onus on you like many specialists or blame someone else: they just fix it and move on. I trusted our entire site to them - more than 100 man-years of content - and within days we were completely fixed."
Stefan Youngs
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Stefan Youngs
kildare4ever@icloud.com
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