Why are my customers not receiving my emails?
Published: February 9, 2019

Why are my customers not receiving my emails?
Why are my customers not receiving my emails?

In the last few months, many businesses have experienced issues sending out company emails and newsletters to their customers. There have been many complaints of customers not receiving these emails, even though they may not have experienced this particular issue before. So, what happened? WebMail providers use 'email scores' to rate emails on a scale of 1-10 due to a variety of factors. If you receive below a 5-point rating, there is a high chance that your email will be 'spammed out' and never make it out to your customers email box. Recently, WebMail providers have raised their standards on the email score system to reduce spam emails, which is why more and more businesses are experiencing issues with sending out emails.

Why are your emails being marked as spam?

The email score system is designed to protect users from receiving spam emails, but it can also harm companies who are trying to connect to their clients. Company emails can be marked as spam for the following reasons:

  • You purchased your email list from a third party and/or use cold emailing practices - WebMail providers give poor email scores to individuals who do not build their email lists organically. It is against the "CAN-SPAM Act" to add users to your company email list without having them subscribe to you first. Additionally, users should be given the chance to opt-out if they are no longer interested in receiving your emails. It is the best practice to request permission from potential clients before putting them on your email list.
  • People are not opening your emails and/or flagging your content as spam - If customers have subscribed to your company newsletter and are still responding poorly, you may want to reconsider the quality of the email you are sending out to your customers. Keep your emails straightforward and on-brand so that clients will remember who you are and what your company is all about. In order to increase open rates, you should consider the time of day, using quality captions and appealing to your target audience.
  • You are using a poorly-coded HTML email template - Companies should use email templates that are clean, simple and user-friendly. Most email providers accept templates that range from 600-800 pixels. Additionally, consider using standard fonts like Arial and Times New Roman, as well as using images that have been compressed and optimized for emails. It is important to note that you should only incorporate a few images if possible because having lots of images can negatively affect your email score.
  • You are using spam trigger words - WebMail providers are constantly on the lookout for trigger words that are commonly found in spam emails. If possible, avoid using these words and phrases: 'click here', 'congratulations', 'dear friend', 'for only ($)', 'this is not spam', 'special promotion', etc.

Check your email score

If you followed all the tips and tricks above and are still having issues, use email score testing sites like Mail-Tester.com to gain a better understanding of what you are doing wrong. Mail Tester will give your email a score out of 10 and list some areas that you can improve on. Mail Tester will calculate this score based on whether:

  • You have images in your email
  • Your content is safe
  • Your email contains an unsubscribe header
  • You are blacklisted
  • And more.

Use Mail Tester as a tool to test and improve your email practices, which can help ensure customers will always be receiving your emails.

Here is a simple example of us trying to improve your email score using Mail-Tester.com.

Email Spam Test One
Email Spam Test One

We followed the advise from Mail-Tester.com and made some changes to the SPF and DKIM records and now our score has improved.

Email Spam Test Two
Email Spam Test Two


Customer Reviews:

"I worked with Rich because my website was not wor
"I worked with Rich because my website was not working due to being old and out dated. Rich explained to me the cause of the problems and gave me different options to fix the problems. Rich was able to get my website up and running very quickly and would not even charge me! I am so impressed with Rich's honesty. When it comes time I will be calling on Rich to update my site. He has earned a loyal customer. Thanks Rich!!"
Jason Knuth
Published:
Jason Knuth
jknuth1@wi.rr.com
"WOW! I didn't expect my service request to be han
"WOW! I didn't expect my service request to be handled so quickly. I reached out to Rich for a quote to help migrate my WordPress website and heard back from him within hours. He called me to discuss and was super friendly and straight to the point. I couldn't have asked for better service. Computer Geek will definitely be my go-to for all website and IT needs! Thank you!!"
BrittneyGage
Published:
BrittneyGage
brittneyrosegage@gmail.com
I want to commend you on the brilliance of the wor
I want to commend you on the brilliance of the work Computer-Geek has accomplished for expHand Inc. During certain website issues, the company experienced that had the company website taken down through no fault of the company. After Google did not offer the assistance to reload the website, the work Computer-Geek undertook to have the expHand Inc. website updated and reinstalled was remarkable. I would suggest to any company looking for website assistance from development to rectifying big and small problems that they should contact Computer-Geek. The personal attention given to expHand by Rich did not leave anything to chance. He worked with us as if he was a treasured employee of long-standing. How Computer-Geek continues to be of assistance delivers a continuous piece of mind. expHand will be a client for life. All the best,
Frank Nemirofsky
Published:
Frank Nemirofsky
Frank@SafestPeople.com
If you're looking for a Joomla expert, look no fur
If you're looking for a Joomla expert, look no further. We hired The Computer Geek to migrate our Joomla site last summer. The move was smooth and successful with no down time at all. I've contacted Rich with various web development issues since then and he's always found the solution. Exceptional service at competitive prices.
Brenden Wright
Published:
Brenden Wright
brendenwright0@gmail.com
Rich was friendly & immediately helpful. Couldn't
Rich was friendly & immediately helpful. Couldn't get into my website to update it & had let the situation drag on for months. Clicked on this website & Rich was friendly & immediately helpful, said he could sort things out and did so with promptness & efficiency - not rushing off afterwards, but taking time to make sure the job was done properly. I'd certainly use this company again when I next have a problem. Well worth $120.
John Gordon
Published:
John Gordon
john@teamangelica.com
"If you have a problem with your website, or want
"If you have a problem with your website, or want to add some special functionality, you need to deal with someone you can trust who will fix your problem without making things worse. Finding someone like this is risky. How do you know he or she can do the job? How do you know you won't be left hanging? From our direct experience you can place your trust in these guys. The word 'fantastic' is much over-used these day but these people really are fantastic. Coming fresh into our site and knowing nothing about the specific software we were using, within minutes they were fixing issues. Frankly, I have no idea how you get this good. It's almost super-human. And when they hit a speed-bump, they don't turn around and place the onus on you like many specialists or blame someone else: they just fix it and move on. I trusted our entire site to them - more than 100 man-years of content - and within days we were completely fixed."
Stefan Youngs
Published:
Stefan Youngs
kildare4ever@icloud.com
Our website has an interface to another firm'
Our website has an interface to another firm's website so that prospective clients can leave their contact information for follow-up and tracking. This important hand-off function stopped working. I found Rich at The Computer Geek via search. He fixed this problem the same day, and improved the screen appearance for the prospective clients as well. The whole process was fast and efficient. I recommend this organization.
Tom Nutter
Published:
Tom Nutter
thomashnutter@gmail.com
Once again, Rich and his team have done it again!
Once again, Rich and his team have done it again! My outofbodies.com band website needed a quick fix that I couldn't for the life of me figure out how to do - and Rich took care of it! I will always come back to these guys - they're beyond great! They're friendly, thorough and quick! Got me up and running - I highly recommend them!
Donald Jefferes
Published:
Donald Jefferes
jzerony@aol.com
I am still learning how to navigate around WordPre
I am still learning how to navigate around WordPress but I LOVE the new site Rich! You guys did a great job! I appreciate your patience with me and your professionalism. I'm sure I will have questions and need your help down the road but in the meantime I will refer your services to anyone I know looking for web help.
Dominick Barzini
Published:
Dominick Barzini
pitisland@hvc.rr.com
My sites were hacked on July 22nd and Bluehost shu
My sites were hacked on July 22nd and Bluehost shut them all down till I could get them cleaned. It couldn't happen at a worse time. I didn't have the time, money or patience to deal with any of it, so I let them sit dead for 6 weeks. I wasn't happy with the company Bluehost recommended to fix them, so I spent that time looking around for other solutions. That brought me to computer-geek. I spent time looking through everything and must have read nearly 100 testimonials. I was sold, but still didn't feel like dealing with my sites. When I finally contacted CG, I worked with Rich Agnew to get everything going. Loved working with him. He was patient, explained things well and within minutes of sending him a startup fee he was working on the sites. Within 24 hours everything was back up and running again. 25 years ago I walked away from computer consulting. I know what a chore it can be both fixing things and working with customers to get that done. Might be why I just let things sit for 6 weeks, didn't feel like reliving any of that. Working with Rich got rid of all the hesitancy I had. If something ever goes wrong again, the only thing that would stop me from calling CG immediately would be cash flow. I'll call them ASAP once that is resolved. If my sites ever progress from hobby sites to money makers, I'll be contacting CG to see what else they can do. I highly recommend anyone reading this that needs help to do the same.
Ken Gortowski
Published:
Ken Gortowski
keng@kengortowski.com
[Read More Testimonials Here]

Latest Website Related Articles

Do I Need to Know How to Code to Use WordPress

Published: April 5, 2021
When you start researching how to build a website, one of the first things that come up is WordPress. Kids even learn how to use it in schools, setting up blogs for assignments. But when it comes to creating or maintaining their business websit...[Read More]

 

Pros and Cons of a Custom Website

Published: March 23, 2021
When you start a business or want to modernize an existing one, the first step is often to get a website made. It can seem like a daunting process to start, so to help you out we've made this list of the pros and cons of getting a custom-made w...[Custom Website">Read More]

 


Here are some links to related topics:
 webmaster info,   cloud flare wizard,   slow wordpress loading,   spree commerce hacked,   oscommerce hacked,   pure host hacked,  


Site Secured By The Website Guardian