Why are my customers not receiving my emails?
Published: February 9, 2019

Why are my customers not receiving my emails?
Why are my customers not receiving my emails?

In the last few months, many businesses have experienced issues sending out company emails and newsletters to their customers. There have been many complaints of customers not receiving these emails, even though they may not have experienced this particular issue before. So, what happened? WebMail providers use 'email scores' to rate emails on a scale of 1-10 due to a variety of factors. If you receive below a 5-point rating, there is a high chance that your email will be 'spammed out' and never make it out to your customers email box. Recently, WebMail providers have raised their standards on the email score system to reduce spam emails, which is why more and more businesses are experiencing issues with sending out emails.

Why are your emails being marked as spam?

The email score system is designed to protect users from receiving spam emails, but it can also harm companies who are trying to connect to their clients. Company emails can be marked as spam for the following reasons:

  • You purchased your email list from a third party and/or use cold emailing practices - WebMail providers give poor email scores to individuals who do not build their email lists organically. It is against the "CAN-SPAM Act" to add users to your company email list without having them subscribe to you first. Additionally, users should be given the chance to opt-out if they are no longer interested in receiving your emails. It is the best practice to request permission from potential clients before putting them on your email list.
  • People are not opening your emails and/or flagging your content as spam - If customers have subscribed to your company newsletter and are still responding poorly, you may want to reconsider the quality of the email you are sending out to your customers. Keep your emails straightforward and on-brand so that clients will remember who you are and what your company is all about. In order to increase open rates, you should consider the time of day, using quality captions and appealing to your target audience.
  • You are using a poorly-coded HTML email template - Companies should use email templates that are clean, simple and user-friendly. Most email providers accept templates that range from 600-800 pixels. Additionally, consider using standard fonts like Arial and Times New Roman, as well as using images that have been compressed and optimized for emails. It is important to note that you should only incorporate a few images if possible because having lots of images can negatively affect your email score.
  • You are using spam trigger words - WebMail providers are constantly on the lookout for trigger words that are commonly found in spam emails. If possible, avoid using these words and phrases: 'click here', 'congratulations', 'dear friend', 'for only ($)', 'this is not spam', 'special promotion', etc.

Check your email score

If you followed all the tips and tricks above and are still having issues, use email score testing sites like Mail-Tester.com to gain a better understanding of what you are doing wrong. Mail Tester will give your email a score out of 10 and list some areas that you can improve on. Mail Tester will calculate this score based on whether:

  • You have images in your email
  • Your content is safe
  • Your email contains an unsubscribe header
  • You are blacklisted
  • And more.

Use Mail Tester as a tool to test and improve your email practices, which can help ensure customers will always be receiving your emails.

Here is a simple example of us trying to improve your email score using Mail-Tester.com.

Email Spam Test One
Email Spam Test One

We followed the advise from Mail-Tester.com and made some changes to the SPF and DKIM records and now our score has improved.

Email Spam Test Two
Email Spam Test Two


Customer Reviews:

Computer Geek Custom Website Development and Design Company">
I've built and managed my websites for several yea
I've built and managed my websites for several years but recently reached a point where my website was running so slowly that I had no idea where to turn. I discovered the Computer Geek website and took a chance of trusting the other great reviews there. I met Rich through the chat service on the site and he was very responsive. Within an hour of him having access to my site, he was working on the problem. He improved my site speed and identified the next steps I would need to improve the speed substantially. I highly recommend this service! Quick response, knowledgeable, reasonable rates, and available on an as-needed basis (no contract). I now have a "computer guy"! Thanks, Rich!
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Shirley Alarie
shirleyalarie@gmail.com
Computer Geek Custom Website Development and Design Company">
Very fast, professional service with excellent com
Very fast, professional service with excellent communication throughout. Service exceeded my expectation, and the end result was just what I needed.
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Oliver Harris
oliharris801@hotmail.com
Computer Geek Custom Website Development and Design Company">
My large Drupal 8 site was down for 5 days. I cont
My large Drupal 8 site was down for 5 days. I contacted Rich on a Friday evening at 2200 hrs CET, provided the access codes and less than 30 minutes later it was fixed. I have been online since 2003 and I have never seen work like this, Rich is a true Pro and I will definitely recommend Computer Geeks to all friends and colleagues. Many thanks, Jeremy - UK
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Jeremy Insole
jeremy@interyachtcharter.com
Computer Geek Custom Website Development and Design Company">
We were in a pinch and needed a new website built
We were in a pinch and needed a new website built fast. We stumbled upon The Computer Geek and reached out to them for a consultation. After the first call we felt it was a no brainier to go with them to build our site. The professionalism was second to none. Rich and his team built our new site with lightning speed and provided exceptional communication. We love the new website! Thank you for your professionalism, amazing communication, and always going above and beyond for us. We look forward to working with you in the future.
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Keith BERARD
keith.berard@gmail.com
Computer Geek Custom Website Development and Design Company">
heck.. I sell car parts.. make special car parts v
heck.. I sell car parts.. make special car parts very, very well...... BUT.. I'm pretty bad when it comes to being a computer guy.. I just don't know.. don't have the time.... and till now our oscommerce sites were increasingly not really being maintained.. I NEEDED HELP.. BUT . WHO DO YOU TRUST..?? Somehow I found Rich.. MY ADVICE is don't look around.. get onto Rich.. be polite.. his bills are ok.. and his service excellent. 5 star.
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Dave Clee
pwdistribution@gmail.com
Computer Geek Custom Website Development and Design Company">
I do not often write reviews however I felt I shou
I do not often write reviews however I felt I should with Computer Geek. I have a fair knowledge of servers and php code that I have built up since 2003. I had spent some days trying to get a new bit of stock control software to work. Having narrowed down what was causing the problem and with a few alterations managed to bring the entire site down. I am laughing about it now but 20 minutes ago I was almost sick. Having spent an hour trying to fix it or undo the damage with no success, I contacted Richard and within 2 minutes the site was up and running and within 10 minutes the bit of software I had been trying to get to work now works. Thank you again Richard
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James ORourke
sales@earth-systems.co.uk
Computer Geek Custom Website Development and Design Company">
Due to the positive experience we had with Mr. Ric
Due to the positive experience we had with Mr. Rich Agnew project manager, I am writing this unsolicited strong recommendation on behalf of Mr. Rich Agnew who is a project manager at The Computer Geek Company. It is a genuine pleasure to write this unsolicited letter for Mr. Rich Agnew, who is an exceptional and talented person who has repeatedly helped us with our website that stop working with Go Daddy. Before meeting and talking to Rich Agnew, we had a horrible experience with trying to find assistance in repairing our website. No one would help, they wanted to rebuild the entire website for thousands of dollars, their estimate of costs was so unreasonable we were just going to shut down the website, we felt we could not trust anyone because of what seemed to us was smoke and mirrors, and a lack of follow-up on calling us back. Despite not knowing Mr. Rich Agnew for only a brief time, I can firmly say in all the 40 years of my practice, Rich has been consistently trustworthy with his judgment and exceptionally speedy with the completion of the project. I feel I can apply a reliable yardstick in assessing Rich, especially since I was a Professor in the Doctoral Program at Nova University School of Professional Psychology for over 12 years. I have published over 40 scientific articles, written a book, have been in practice for over 40 years as a licensed psychologist in the state Florida, I have been a member of over 15 insurance networks in which I specialize in the treatment of children, adults, seniors and cancer patients. Finally, at the age of 69 you can imagine how many issues I have dealt with in my life and homes. Rich is the first project manager I have ever written an unsolicited letter of recommendation. In our transactions with Rich Agnew, he has always impressed us with his expertise, competence, and his handling difficult problems. He provided all the options, recommended the best option, and carried through the project better than we expected; this is extremely rare in our society. He is mature, handled all the computer and website problems, he is dedication and has excellent corporate skills; he is caring and has an exceptional high ethical standard. I may regret ever saying all this because then he will be moved. I highly recommend Rich Agnew without any reservations. Furthermore, I know we will be contacting him yet again because of his superb excellence and honesty.
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Grant A. Killian, Ph.D.
grant@killianphd.com
Computer Geek Custom Website Development and Design Company">
"Rich responded to my chat inquiry and answered my
"Rich responded to my chat inquiry and answered my phone call immediately and had the move completed by the time i got back from lunch. Hands down the best experience I've had with a service provider and I won't bother looking anywhere else when my company needs this kind of help in the future."
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darrin@tpai.com
Computer Geek Custom Website Development and Design Company">
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The Computer Geek team got my website up and running again within just a few hours. I was dead in the water and on a time constraint. Not knowing where to turn, I luckily found this great team and they solved my problem! Thank you guys!
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Robert Alvarado
rwalvo@gmail.com
Computer Geek Custom Website Development and Design Company">
I had an issue with my website's php code (whateve
I had an issue with my website's php code (whatever that is) ??. I also needed to update my php without crashing it. I had no idea who to turn to and feared an expensive price. Somehow, I found the computer-geek. It was fixed and updated in no time without draining my wallet. I am very pleased with the service and will certainly be recommending these guys and using them again for sure!
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Pat Studstill
pat.studstill@gmail.com
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